The Blog

Real-sourced writing on AI search

Every number is checkable. Every claim traces back to a named source. No invented statistics — that's the whole point.

START HERE

SEO vs AEO vs GEO: What's the Difference?

A plain-language explanation of all three — what each one means, how they overlap, and why a small business needs all three. Plus a glossary of AI search terms.

FOUNDATIONS

Before AI Cites You, It Has to Know What You Are

An entity is not a keyword. Here's why AI systems need to confirm who or what you are before they'll ever put your name in an answer.

MEASUREMENT

"Share of Model" Is the New Metric Replacing "Ranking"

Rankings tell you where a URL sits on a page. Share of Model tells you whether your brand actually shows up inside the answer a buyer reads.

BRAND ACCURACY

When AI Gets Your Brand Facts Wrong

72% of audited brands had at least one factual error in AI-generated answers about them. Here's how to find it, trace it, and actually fix it.

GETTING CITED

How To Actually Get Cited Elsewhere

Your own website is only about 9% of your AI brand mentions. Here's where the other 91% actually comes from, and four tactics that move it.

MYTHBUSTING

5 AEO/GEO Myths Costing You Real Opportunity

What's actually true about AI search visibility, not what agencies are selling. Five common myths, and what to believe instead.

CONTENT STRATEGY

Your Content Answers The First Question. What About The Second?

Real conversations with AI systems are chains, not single queries. A practical way to map what your reader asks next.